Addiction Treatment Publisher Program for Media Buyers and Call Centers

Who this program is for

This program is built for partners who treat call generation as a business with real spend behind it:

• Media buyers running paid search, call-only ads or social campaigns
• Agencies managing traffic across several sources or brands
• Inbound call centers that handle treatment inquiries and transfer callers
• Larger publishers with multiple sites and established traffic

If you're a content publisher getting started, the drug rehab affiliate program page is a better place to begin.

How calls are routed

1. Tracking number. Each campaign or source gets its own number, so you can attribute every call.
2. Recording notice. Callers hear a notice that the call may be recorded.
3. Screening. Calls can pass through a short screen for basics such as location and treatment interest.
4. Matching. The call is routed to a licensed buyer whose campaign settings fit the caller.
5. Connection. The caller is connected to the buyer's admissions team.

Buyer coverage spans all 50 states. Availability for a specific state or payer type still depends on which buyers are active, which is why communication with your publisher manager matters so much at scale.

Billable rules, in writing

Before you scale, you should know exactly how calls are counted. Every campaign spells out:

• Qualification criteria a call must meet to count
• Duplicate rules for repeat callers
• Accepted states
• Disallowed traffic: incentivized, misleading or non-consented calls

Rules are shared before launch and don't change without notice. When a call is marked not billable, the reason is visible in your reporting, so you can trace patterns back to specific sources or keywords.

Scaling with buyer demand

Buyer demand shifts with treatment centers' capacity, so scaling works best as a conversation rather than a switch you flip. Your publisher manager keeps you informed about where demand is strongest and where it's tightening, so you can move spend toward states and sources that have room. The partners who grow most smoothly share their plans in advance, which lets buyer capacity be lined up before the spend goes out. We'd rather have that conversation early than let good calls go unpaid.

Matching traffic to the right buyers

Not every call fits every buyer. A caller looking for detox, a family member researching residential programs and a professional coordinating a discharge each need a different kind of facility. When your sources are clearly separated, each with its own tracking number, it's much easier to route calls to buyers who can help that caller. It also gives you cleaner data on which sources produce billable calls and which don't.

For call centers: warm transfer standards

If you run an inbound call center that transfers callers:

• The caller must know they're being transferred to a treatment provider
• Your agent shouldn't make promises about coverage, cost or admission
• Transfers should be warm when possible, with a short, accurate introduction
• Agents shouldn't diagnose or recommend a level of care
• Your scripts are reviewed before launch, and recordings may be reviewed afterward

Reporting and data

• Real-time call log with source, caller state and billable status
• Campaign totals for calls and billable calls
• Payout reports downloadable per campaign

Good data lets you optimize the right thing. Media buyers who feed billable outcomes back into their bidding, by keyword, ad group or audience, usually see quality improve faster than those optimizing to raw call counts.

Quality signals we watch

Scaling only works if quality holds. Our team monitors traffic for patterns like:

• A rising share of very short calls
• Calls from states outside a campaign's targeting
• Repeat calls from the same numbers
• Sudden spikes in calls with no matching change in spend or sources
• Caller confusion about who they've reached

When one of these appears, your publisher manager will reach out with specifics. Most issues trace back to a single keyword, placement or script line and are fixed quickly.

Compliance at scale

The larger your spend, the more a single compliance problem costs. Paid media partners should hold the platform certifications their channels require, keep ad text and landing pages consistent with what was approved and tell us before launching new angles, audiences or sources. Call centers should keep scripts current and train new agents before they take live calls. None of this is meant to slow you down. It's what keeps your campaigns running when platforms tighten enforcement, and what keeps buyers confident enough to accept more of your calls.

How a new partnership usually ramps up

Most partners follow a similar path. A small set of sources goes live first while billable rates and state mix settle. Your publisher manager then reviews the data with you, flags any sources that are underperforming and lines up additional buyer capacity for the sources that are working. Once the picture is clear, you'll know which keywords, placements or agent scripts produce billable calls, and you'll have a plan for scaling them.

Onboarding checklist

Getting set up goes faster if you have these ready:

1. A list of traffic sources and the states each one reaches
2. Proof of required platform certifications for paid addiction treatment ads
3. Sample ads, landing pages or call scripts for review
4. A short description of how each source reaches callers
5. Payment and tax details